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OPINION: COI suffers unwarranted attention from ministers

11 Dec 1998 | by STEFANO HATFIELD

The Central Office of Information ain t broke. On the contrary, it makes a tidy profit. So why are Labour ministers trying to mend it yet again?

Philip Morris to launch anti-tobacco campaign

04 Dec 1998

- Philip Morris is set to launch a 100 million ( 60 million) ad campaign to discourage children from smoking.

Philip Morris to launch anti-tobacco campaign

04 Dec 1998

- Philip Morris is set to launch a 100 million ( 60 million) ad campaign to discourage children from smoking.

Euro RSCG lands German launch of Kholer

06 Nov 1998

- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.

Euro RSCG lands German launch of Kholer

06 Nov 1998

- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.

REVIEW: Marketing and advertising news in the week’s press

30 Oct 1998 | by JOHN TYLEE

The BBC has appointed a consortium made up of three WPP companies, the Post Office subsidiary, SSL, and Bull Information Systems to collect the television licence fee from next year. Known as Envision, the consortium has been appointed on a seven-year contract which will include a direct marketing and...

EDITORIAL: Bad publicity for Levi’s ... no such thing

04 Sep 1998 | by STEFANO HATFIELD

It s a question that must exercise all creative minds at one time or another: what possesses people to pick up the phone and complain to the ITC about an ad? Have they nothing better to do? Yet over 200 viewers did just that about the new Levi s film depicting the demise of Kevin the Hamster. Clearly,...

CAMPAIGN DIARY: Kevin’s Gate - BBH is cagey over ’death’ of rodent Levi’s ad star

04 Sep 1998 | by MAIRI CLARK

Few will be surprised to hear that Bartle Bogle Hegarty has been crowned the most bloodthirsty agency in London following last week s Dead Hamster in a Levi s ad furore.

Haymarket plans a version of PR Week for the US industry

07 Aug 1998 | by ANNA GRIFFITHS

Haymarket Publishing, the publisher of Campaign, is launching a US version of PR Week, its magazine for the public relations industry, this November.

PERSPECTIVE: Levi’s advertising takes radical turn but just where to?

07 Aug 1998 | by CAROLINE MARSHALL

There s a curious discrepancy between many commercials and the PR hype that precedes them. Gems reach our office an hour after the agreed deadline in unassuming brown envelopes which contain a review tape, a hastily cobbled-together fax detailing who created, directed and paid for the commercial and...

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