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MARKETING MIX: HOBBY HORSE - Be very wary of all mid-summer press releases

28 Aug 1997 | by LIONEL STANBROOK

Long years working in Brussels have made me acutely suspicious of any announcement, proposal, or initiative dated between July 31 and August 15. Controversial or contentious ideas are often launched in this magic period because the political world is either on, or about to go, on holiday.

Anderson quits CIA for New PHD

08 Aug 1997 | by CLAIRE BEALE

New PHD has set in motion the first phase of an aggressive new-business drive by poaching Mike Anderson from CIA Medianetwork to be its first marketing director.

FORUM: Will a bolder approach at C4 please advertisers? - What sort of programming should Channel 4 buy with its funding formula windfall? Can the channel remain the underdog while it starts to look more like a fat cat? Do advertisers want more British pr

08 Aug 1997 | by ALASDAIR REID

Michael Jackson, the new chief executive of Channel 4, was reportedly thrilled to death last week. The Government had just handed him an even bigger train set - when the Channel 4 funding formula is phased out in 1999, the channel s commissioning editors will have an extra pounds 80 million a year...

Brown and White replace Rigg at Camelot

08 Aug 1997

Camelot has elevated its head of public affairs Louise White into the key media firing line following the surprise announcement of the departure of controversial director of communications David Rigg.

Pain to head up corporate affairs at Storehouse

08 Aug 1997 | by JEMIMAH BAILEY

Retail group Storehouse has announced a replacement for director of corporate affairs Richard Dixon, who has retired after eight years with the company.

Cable and Wireless calls Jackie Cooper

08 Aug 1997 | by RUTH NICHOLAS

Jackie Cooper PR has emerged the victor for Cable and Wireless Communications PR business, after a three-way pitch with Biss Lancaster and Manning Selvage and Lee. The account carries a budget of pounds 500,000.

Comet seeks corporate PR to upgrade its image

08 Aug 1997 | by KAREN DEMPSEY

Kingfisher-owned Comet is searching for its first dedicated corporate PR agency to upgrade its image and push its new customer focus.

Brilliant PR gets in bed with The Big Breakfast

08 Aug 1997 | by KAREN DEMPSEY

The Big Breakfast, Planet 24 s youth-oriented breakfast show for Channel 4, has appointed Brilliant PR to boost its audience and promote its relevance to young viewers.

Agencies go to tribunal with NLA licence dispute

08 Aug 1997 | by KATE NICHOLAS

The Newspaper Licensing Agency is being taken to the Copyright Tribunal for the first time in a joint action by press cuttings agencies Durrants and Romeike and Curtice.

Millennium Commission issues PR call

08 Aug 1997 | by KATE NICHOLAS

The Millennium Commission has asked agencies to tender for a three-year PR contract, fees for which could be up to pounds 1 million. The commission wants help developing a brand and strategic advice on how to promote its work funding capital projects and charities in the run up to the Millennium.

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