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CAMPAIGNS: AA applies the brakes to OBD - European Public Affairs.

On-board diagnostic (OBD) equipment electronically monitors a car s engine and emissions-related components and provides a simple way to identify faults.

CAMPAIGNS: Science sports a different look - Exhibition Launch.

The Science Museum s Science of Sport exhibition, which opened in March, is the largest exhibition of its kind in the world. A hi-tech, interactive exhibition which assesses the impact of science technology on sport, it aims to reinforce the museum s image as inspirational and accessible.

Judge and Jury: Radio 4 changes get predictable reception from its listeners - The new controller of Radio 4 has caused a stir among listeners, but skilful PR has earned an uneasy peace, says David Longman, senior consultant at Hammond Communications.

The fact that James Boyle, the new controller of Radio 4, created such dramatic early headlines over threats to axe such sacred cows as Farming Today - and shunt Woman s Hour to another slot - illustrates the problems of disrupting the very fabric of our lives - radio schedules.

Editorial: Brute force isn’t the way to win.

The end of the marathon McLibel trial last week will have come as a relief to McDonald s for whom the case had become a running sore in public relations terms.

Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.

Fcuk fashion is the copy line for the French Connection ad campaign.

TOP 50: HEALTHCARE PR CONSULTANCIES - An industry in perfect health.

1996 was a bumper year in healthcare PR as many agencies saw dramatic increases in fee income. The pharmaceutical industry showed renewed confidence in PR as companies realised that cost constraints on prescribers drug budgets were not having as devastating an effect as feared and saw sales and profits...

FOCUS: CORPORATE IDENTITY - Dressing up a new business image/Presentation is all and companies go to great lengths to get their image across, often running into trouble along the way. Lee Kimber reports.

On paper it looked great. The sides of Saudia s jumbo jets boasted the Saudi Arabian airline s name in a simple, squared-off script: the word Saudia was painted in large letters along its fuselage. Only after the planes were wheeled out did outraged customers start to point out that the space between...

Profile: Lou Capozzi, Manning Selvage and Lee - MS&L heralds a new dawn/Manning Selvage and Lee’s new CEO expects to focus on clients and creativity.

When newly appointed chairman of Manning Selvage and Lee, Lou Capozzi, started his career in 1969 as Hill and Knowlton s first graduate trainee, he had no idea what he was getting into. They told me they were paid to keep their clients names out of the papers, he laughs.

Diary: F-H finds strange bedfellows in its offices on Northumberland Avenue.

It s not what you do it s where you do it, as Fishburn-Hedges might concur.

Diary: The loneliness of the long-distance lovers.

It s not all plain sailing for celebs in love: look at Brad and Gwyneth, Naomi and Joaquin, Adrian and Katerina. Adrian and Katerina?

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