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If they re prepared to put zillions of pounds of advertising behind the message, BT must believe that it s good to talk. Strangely, however, the telecommunications giant has decided that it no longer wants to talk to small PR companies.
Cable & Wireless Communications has made an impact on the UK telecommunications scene and attracted considerable media attention. Its executives receive professional training to ensure that messages are put across coherently.
Despite being the fourth largest software company in the world, with revenues of dollars 2.4bn (pounds 1.45bn) in 1996, the name SAP is hardly a household one.
The MacLaurin Group has acquired Powerhouse PR, the consumer IT, publishing and education specialist, in a deal that will give the company a turnover of more than pounds 3m.
BT is stressing the role its high street pay phones play in everyday life with a new campaign, led largely thorough public relations. The campaign includes sponsorship, promotions and media activity around a raft of street-based ideas. BT has 137,000 pay phones. The campaign was jointly developed...
Cellnet, the mobile phone operator, launches its biggest ad blitz this week, with a pounds 10m pre-Christmas brand-building campaign.
Computer software company Autonomy Systems has appointed Powerhouse to run its consumer PR campaign for the launch of the Agentware desktop range in the consumer retail market.
Heart FM has appointed Leo Burnett to handle its pounds 2.5m creative and media accounts. The creative account was previously split between McCann-Erickson Central and Mellors Reay & Partners.
GJA Communications has been handed the task of handling public relations and producing material for BT Phonecards promoting the 21st anniversary year of The Muppet Show.
BT has appointed public relations agency Hill & Knowlton to manage its corporate reputation across Europe in a multi-million pound contract over the next four years.
