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Asda is hoping to snatch the contract to produce Manchester United s football strip from the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit, with Archie Norman, the chairman of Asda, being brought in to make the kit or stock it in Asda stores. Manchester...
PR men rarely get rave reviews in the TV sections of the national press, but last week critics unanimously lauded the performance of Tesco s Andrew Coker on Channel 4 s The Complainers.
Retail marketing specialist RMP has hired WildFire Communications to handle PR after a competitive three-way pitch. The brief is to raise RMP s profile in the retail sector.
Tesco has appointed Brooks Public Relations to work with its in-house PR department on the Items range.
Human Solutions has appointed Omer-li Cohen PR to work on an integrated marketing campaign for Sally Gunnell s Fit Stops, a chain of fitness centres.
Lloyds TSB is believed to be close to launching a new corporate identity for its combined retail banking operation which will see outlets from both banks branded with the Lloyds TSB name. However, TSB branches will retain a blue livery while Lloyds branches will remain green.
Computer software company Autonomy Systems has appointed Powerhouse to run its consumer PR campaign for the launch of the Agentware desktop range in the consumer retail market.
Boots Opticians has appointed Birmingham-based Barkers Public Relations to handle its six-figure PR account. The opticians had invited three agencies to pitch.
Electrical retailer Dixons Group has taken on PR firm Band s 60th anniversary.
Young and Rubicam has revealed itself to be one of the backers of Microban, the revolutionary in-store hygiene system unveiled by Sainsbury s this week. Fernan Montero, chairman of Y&R Europe, dismissed suggestions that this was the beginning of Y&R diversifying its business away from its core advertising...
