18 Dec 1997
| by ROBERT GRAY
PR people don t normally miss a trick, so one may conclude that the
proliferation and significance of television must be the single most
important factor in the PR boom we have seen in the UK. But that would
be wrong.
12 Dec 1997
| by KAREN YATES
Asda is hoping to snatch the contract to produce Manchester
United s football strip from the sports manufacturer, Umbro. The
supermarket chain s partner, George Davies, hopes to design the kit,
with Archie Norman, the chairman of Asda, being brought in to make the
kit or stock it in Asda stores. Manchester...
05 Dec 1997
| by Our Parliamentary correspondent
The number and length of party political broadcasts (PPBs) would be
cut under proposals submitted to the political parties by the BBC and
ITV.
05 Dec 1997
Is Jim Hytner’s move to C5 a step towards running a station? By Anna Griffiths
04 Dec 1997
| by NEIL JONES, Director, TMD Carat
Love them or loathe them, the Spice Girls are a 90s marketing
phenomenon.
27 Nov 1997
| by DRAYTON BIRD
The Ministry of Sound, the UK s leading nightclub brand, has ended
its year-long relationship with Freud Communications and taken its
public relations in-house.
27 Nov 1997
| by DANNY ROGERS
Few subjects have taxed Tony Blair s public relations machine more
than the vexed issue of smoking and sport.
27 Nov 1997
Richard Peel is joining the England and Wales Cricket Board (ECB)
as its new director of corporate affairs and will report to ECB chief
executive Tim Lamb. Peel, who is currently controller of communications
for BBC News, will be responsible for developing and implementing an
external communications...
20 Nov 1997
| by DRAYTON BIRD
The Spice Girls have appointed music public relations specialist
The Outside Organisation to counter the negative media coverage they
have endured over recent week.
14 Nov 1997
| by ANNA GRIFFITHS
Royal Mail is trying to stir up seasonal goodwill in commerce with
its pre-Christmas campaign through Bates Dorland, which breaks
nationally this week.