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PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

PR people don t normally miss a trick, so one may conclude that the proliferation and significance of television must be the single most important factor in the PR boom we have seen in the UK. But that would be wrong.

REVIEW: Marketing and advertising news in the week’s press ..

Asda is hoping to snatch the contract to produce Manchester United s football strip from the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit, with Archie Norman, the chairman of Asda, being brought in to make the kit or stock it in Asda stores. Manchester...

Political parties fight broadcast curb

The number and length of party political broadcasts (PPBs) would be cut under proposals submitted to the political parties by the BBC and ITV.

Newsmaker/Jim Hytner: Why Channel 5’s boss wants to take more control.

Is Jim Hytner’s move to C5 a step towards running a station? By Anna Griffiths

MEDIA CHOICE: AN AUDIENCE WITH

Love them or loathe them, the Spice Girls are a 90s marketing phenomenon.

Advertising & promotion: Nightclub ends Freud links

The Ministry of Sound, the UK s leading nightclub brand, has ended its year-long relationship with Freud Communications and taken its public relations in-house.

Marketing mix: Monarchs get a king-size launch

Few subjects have taxed Tony Blair s public relations machine more than the vexed issue of smoking and sport.

Careers: Appointment at Wales Cricket Board (ECB)

Richard Peel is joining the England and Wales Cricket Board (ECB) as its new director of corporate affairs and will report to ECB chief executive Tim Lamb. Peel, who is currently controller of communications for BBC News, will be responsible for developing and implementing an external communications...

Advertising & Promotion: Spice Girls get help to improve media coverage

The Spice Girls have appointed music public relations specialist The Outside Organisation to counter the negative media coverage they have endured over recent week.

Bates Royal Mail campaign prompts goodwill between businesses

Royal Mail is trying to stir up seasonal goodwill in commerce with its pre-Christmas campaign through Bates Dorland, which breaks nationally this week.

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