MindShare has created the role of marketing director as it prepares
to open its doors at the beginning of next year, with the appointment of
Janine Abrahams, group media director on Nestle.
14 Nov 1997
| by MAIRI CLARK
News reaches us that Francis Goodwin, the managing director of
Maiden Outdoor, is attempting to make his mark on the take-away pizza
business, a decade or so on from when he ran a bar in Southampton.
09 Oct 1997
| by HARRIET MARSH
Freedom Pilsner, the natural beer brewed by London microbrewery
Freedom Brewing, has appointed Livewire as its dedicated PR and
promotions agency after a three-way pitch.
18 Sep 1997
| by DANNY ROGERS
Braveheart Scotsman William Wallace famously told his foe Edward I
that the King had not defeated an outlaw but instead had made a
nation . A prophecy with particular relevance since last week s
devolution vote.
10 Jul 1997
| by DANNY ROGERS
Lloyds TSB is believed to be close to launching a new corporate
identity for its combined retail banking operation which will see
outlets from both banks branded with the Lloyds TSB name. However, TSB
branches will retain a blue livery while Lloyds branches will remain
green.
26 Jun 1997
| by By JULIAN LEE.
After nearly three years and pounds 10m in legal fees, McDonald s
last week won a qualified victory in its libel suit against the authors
of a six-page leaflet entitled What s wrong with McDonald s .
Young and Rubicam has revealed itself to be one of the backers of
Microban, the revolutionary in-store hygiene system unveiled by
Sainsbury s this week. Fernan Montero, chairman of Y&R Europe, dismissed
suggestions that this was the beginning of Y&R diversifying its business
away from its core advertising...
13 Feb 1997
| by JULIAN LEE
HP Foods, which has slashed its marketing department and sacked its
PR, direct marketing and design agencies, has brought in a biscuit
marketer from New Zealand to become the company s marketing
controller.