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MindShare offers marketing position to Janine Abrahams

MindShare has created the role of marketing director as it prepares to open its doors at the beginning of next year, with the appointment of Janine Abrahams, group media director on Nestle.

CAMPAIGN DIARY: A 48-sheet site and a Four Seasons, please

News reaches us that Francis Goodwin, the managing director of Maiden Outdoor, is attempting to make his mark on the take-away pizza business, a decade or so on from when he ran a bar in Southampton.

Natural choice

Freedom Pilsner, the natural beer brewed by London microbrewery Freedom Brewing, has appointed Livewire as its dedicated PR and promotions agency after a three-way pitch.

DESIGN CHOICE: HOOPER’S HOOCH

Client: Bass

ADVERTISING & PROMOTION: Distilling a Scottish brand - Devolution is expected to reinforce the strong cultural identity of the Scots Danny Rogers asks what changes it will bring for marketers in Scotland, who have been utilising a distinctive Scotti

Braveheart Scotsman William Wallace famously told his foe Edward I that the King had not defeated an outlaw but instead had made a nation . A prophecy with particular relevance since last week s devolution vote.

STOP PRESS

Lloyds TSB is believed to be close to launching a new corporate identity for its combined retail banking operation which will see outlets from both banks branded with the Lloyds TSB name. However, TSB branches will retain a blue livery while Lloyds branches will remain green.

ANALYSIS: McDonald’s trial and error? - Was the burger giant’s McLibel case a wise defensive move for the brand, or a miscalculation of public opinion, asks Julian Lee.

After nearly three years and pounds 10m in legal fees, McDonald s last week won a qualified victory in its libel suit against the authors of a six-page leaflet entitled What s wrong with McDonald s .

INTEGRATED: LABATT ICE AID

The Brief

Hotline

Young and Rubicam has revealed itself to be one of the backers of Microban, the revolutionary in-store hygiene system unveiled by Sainsbury s this week. Fernan Montero, chairman of Y&R Europe, dismissed suggestions that this was the beginning of Y&R diversifying its business away from its core advertising...

HP Foods names new controller

HP Foods, which has slashed its marketing department and sacked its PR, direct marketing and design agencies, has brought in a biscuit marketer from New Zealand to become the company s marketing controller.


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