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PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

18 Dec 1997 | by ROBERT GRAY

PR people don t normally miss a trick, so one may conclude that the proliferation and significance of television must be the single most important factor in the PR boom we have seen in the UK. But that would be wrong.

CAREERS: Comment - For real career satisfaction go back to school

18 Dec 1997 | by RUSSELL SPEIRS

I suppose it happens to most marketers at some time, but I wasn t expecting my own career to jump lanes perhaps until I reached my 40s.

Eurofighter PR first

11 Dec 1997 | by AMANDA RICHARDS

The European consortium behind the pounds 42bn Eurofighter project is to launch an international advertising and public relations campaign to promote the jet fighter to foreign governments.

CAREERS: Movers

11 Dec 1997

Jane Warner has been appointed business manager for the south east of England with Parfums Givenchy. She has been with the company for two years and was previously national accounts co-ordinator. Other appointments at Givenchy include Jane Martin as press and public relations manager and Zoe Evans as...

MEDIA CHOICE: AN AUDIENCE WITH

04 Dec 1997 | by NEIL JONES, Director, TMD Carat

Love them or loathe them, the Spice Girls are a 90s marketing phenomenon.

Advertising & Promotion: Shandwick lifts wraps on its PR evaluation tool

04 Dec 1997 | by PETER HOLLINGSWORTH, Managing Director,

Shandwick International, the publicly-quoted communications group, has raised the stakes in the debate about the effectiveness of public relations, by launching what it claims is the world s most sophisticated PR evaluation system.

CAREERS: Comment - Marketers and PRs could learn a lot together

04 Dec 1997 | by ALAN WELSMAN

Having recently moved from public relations to marketing, I now realise that there isn t much philosophical difference between the two.

New Labour can show marketers how job’s done

27 Nov 1997 | by WINSTON FLETCHER, chairman, Bozell UK G

As 1997 hangs up its clogs, I m awarding my personal Lion D Or for marketing campaign of the year to - fanfare of trumpets, spotlight fingers Tony and Pete sitting shyly at the back of the hall - New Labour s relaunch.

Advertising & promotion: Nightclub ends Freud links

27 Nov 1997 | by DRAYTON BIRD

The Ministry of Sound, the UK s leading nightclub brand, has ended its year-long relationship with Freud Communications and taken its public relations in-house.

Advertising & Promotion: Bulletin board

27 Nov 1997 | by DRAYTON BIRD

Specialist broadcast public relations consultancy Bulletin International has appointed Lucy Tillbury as managing director of its London office. Stephen Horn, the former director of communications at the Confederation of British Industry, has joined Bulletin s London board.

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