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ADVERTISING & PROMOTION: BRIEFS

12 Dec 1996

McCann s PR coup

NEWS: Novell invites bids for UK and Euro PR

28 Nov 1996 | by JOHN-PIERRE JOYCE

Novell, the network software company, has put up its pounds 300,000 fee UK PR account for review and is trawling the market for a pan-European agency.

NEWS: Lockwood leaves Rowland to work on A Plus IBM account

28 Nov 1996 | by JOHN-PIERRE JOYCE

A Plus has poached The Rowland Company s hi-tech PR chief Garry Lockwood to lead communications for a part of its flagship IT client IBM.

MEDIA: Poulter in drive to extend client base in the north

10 Oct 1996

Leeds-based communications agency Poulter is seeking to expand its client base across the north of England and Scotland with the launch of the media dependent, MediaVantage.

MEDIA: Brands take leading role

12 Sep 1996 | by CONOR DIGNAM

Tension builds as Tom Cruise lowers himself into a high-security computer room in a dramatic scene in Mission:Impossible. The hardware he is hovering over is Apple computer equipment.

MARKETING MIX: PROFILE; RAMs to the slaughter; Joe McNally * Vice- president * Compaq UK

01 Feb 1996 | by SHARON MARSHALL

In December 1983, Joe McNally was not looking forward to Christmas. The affable Geordie had just lost his job as managing director of meat- trading firm FMC-Harris after a hostile takeover by Hillsdown Holdings. He was 38, had a large mortgage, two children and a CV that looked less than promising....

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