NEWS: Jackie Cooper in Eddie Bauer win
13 Dec 1996 | by SARAH MERTON
Eddie Bauer, the US Retail and home shopping giant, has hired Jackie Cooper PR in preparation for a spring assault on the British market.
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NEWS: Avon calls on PR for image boost
13 Dec 1996 | by LEXIE GODDARD
Avon, the door-to-door cosmetics business, is undergoing a PR makeover in an effort to improve its outdated image.
NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
Takeovers, beef scares, international football and a bright blue Concorde all helped to keep the PR industry on its toes in 1996. Kate Nicholas looks back
NEWS: Mars invites bids to join sweets brand PR roster
06 Dec 1996
Mars Confectionery is on the look-out for a third roster consumer PR agency to help manage its brand portfolio.
NEWS: Clarion adds flavour to image of Oriental Express food range
06 Dec 1996
Ross Vegetable Products is spending over pounds 150,000 on a public relations campaign to spice up its frozen food label Oriental Express.
NEWS: Berghaus aims to scale new heights with Communique
06 Dec 1996 | by REBECCA DOWMAN
Outdoor apparel specialist Berghaus has appointed regional PR agency Communique to help extend its reach beyond hearty mountaineering types.
NEWS: Moreau Lascombe bags Tetley’s French account
06 Dec 1996 | by LEXIE GODDARD
French coffee drinking consumers will be given a taste of British tea with Tetley International s new PR drive.
DIARY: Bellodi’s passion for pasta is a workshop winner
06 Dec 1996
Perhaps it was the 24 hours of simmering debate on the hot topic of evaluation which prompted Guido Bellodi, president of Italian agency Chiappe Bellodi, to leaven the recent GPRA/ICO Workshop in Frankfurt with his own recipe for successful pasta rather than PR.
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