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NEWS: Dewe Rogerson gets a SEA view of German PR

Dewe Rogerson is set to expand further into the central and eastern European PR market with the establishment of outlets in Germany and Hungary.

NEWS: Royal Mail stamp of approval for Makovsky and Co

Royal Mail, a division of the Post Office and the world s second largest international bulk mail carrier, has handed US agency Makovsky and Company its estimated pounds 80,000 fee PR account for North America.

NEWS: Companycare hired to spruce up Kodak D&AI image

Kodak Digital and Applied Imaging has named Companycare PR as its UK and pan-European agency in the first step towards an overhaul of its international PR (PR Week, 1 November).

NEWS: PR EUROPE

ATHENS: Novartis hires Publicom H&K

MEDIA: What the Papers say; Press pick up novel ideas for Diana’s future

The Queen would certainly not have been amused. Seven of the world s best-selling female authors gathered in New York to provide Diana, Princess of Wales with ideas for the future. Ostensibly publicising a new American TV channel producing a diet of romantic films 24 hours a day, the gathering generated...

ANALYSIS: financial PR; PR proves its worth in banking’s revolution

The high street banks face increased competition from companies not traditionally associated with the financial sector. They must now show customers that they do offer a good service

ANALYSIS: BIG QUESTION; Who would you nominate as the face of the PR industry for 1997?

Last week the IPR awarded its President s medal to the BBC TV journalist Martin Bell

CAMPAIGNS: research; Media revels in this info illness

Client: Reuters Business Information International (RBI) PR Team: Firefly Communications Campaign: Dying for Information? An Investigation in to the Effects of Information Overload Cost: pounds 50,000 Timescale: Spring 1996 - ongoing

CAMPAIGNS: award publicity; In praise of the super preachers

Client: The College of Preachers Campaign: Preacher of the Year Award Team: Phoenix Public Relations Timescale: July to October 1996 Budget: pounds 5,000

CAMPAIGNS: Judge and Jury; World Aids Day must try harder to educate the less fortunate

World Aids Day attempted to present a unified approach to the disease but different societies need to be fed different messages, says Gareth Zundel, a director of Harvard Public Relations


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