13 Dec 1996
| by JOHN-PIERRE JOYCE
Dewe Rogerson is set to expand further into the central and eastern
European PR market with the establishment of outlets in Germany and
Hungary.
13 Dec 1996
| by JOANNA MENDA
Royal Mail, a division of the Post Office and the world s second largest
international bulk mail carrier, has handed US agency Makovsky and
Company its estimated pounds 80,000 fee PR account for North America.
13 Dec 1996
Kodak Digital and Applied Imaging has named Companycare PR as its UK and
pan-European agency in the first step towards an overhaul of its
international PR (PR Week, 1 November).
13 Dec 1996
ATHENS: Novartis hires Publicom H&K
13 Dec 1996
The Queen would certainly not have been amused. Seven of the world s
best-selling female authors gathered in New York to provide Diana,
Princess of Wales with ideas for the future. Ostensibly publicising a
new American TV channel producing a diet of romantic films 24 hours a
day, the gathering generated...
13 Dec 1996
| by DANNY ROGERS
The high street banks face increased competition from companies not
traditionally associated with the financial sector. They must now show
customers that they do offer a good service
13 Dec 1996
Last week the IPR awarded its President s medal to the BBC TV journalist
Martin Bell
13 Dec 1996
| by JOANNA MENDA
Client: Reuters Business Information International (RBI)
PR Team: Firefly Communications
Campaign: Dying for Information? An Investigation in to the Effects of
Information Overload
Cost: pounds 50,000
Timescale: Spring 1996 - ongoing
13 Dec 1996
| by LISA MOORE
Client: The College of Preachers
Campaign: Preacher of the Year Award
Team: Phoenix Public Relations
Timescale: July to October 1996
Budget: pounds 5,000
13 Dec 1996
| by GARETH ZUNDEL
World Aids Day attempted to present a unified approach to the disease
but different societies need to be fed different messages, says Gareth
Zundel, a director of Harvard Public Relations