PUBLIC RELATIONS: Winning over the cynics
28 Nov 1996 | by DANNY ROGERS
Today s consumers are more sceptical and aggressive than before. So PR must work harder to convince these doubters. Danny Rogers reports
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NEWS: Diners Club seeks agency to court business market
28 Nov 1996
Charge card Diners Club International is hunting for a PR agency to help it woo more business travellers.
NEWS: Novell invites bids for UK and Euro PR
28 Nov 1996 | by JOHN-PIERRE JOYCE
Novell, the network software company, has put up its pounds 300,000 fee UK PR account for review and is trawling the market for a pan-European agency.
NEWS: Shilland takes over as Ray-Ban’s PR wayfarer
28 Nov 1996 | by REBECCA DOWMAN
Shilland and Co has added to its portfolio of big name clients by winning the PR account of sunglasses brand Ray-Ban.
NEWS: Tenders sought for Cardiff Bay Corporation
28 Nov 1996
One of Wales s biggest PR accounts - the Cardiff Bay Development Corporation - is up for grabs after the company submitted the business for tender last week.
NEWS: Stock Exchange set to boost press office
28 Nov 1996 | by JOHN-PIERRE JOYCE
The London Stock Exchange is set to appoint a new chief press officer - its first since the departure of Patricia Knox eight months ago.
NEWS: RMC builds up corporate comms with McConnell
28 Nov 1996 | by REBECCA DOWMAN
Construction giant RMC has appointed Iain McConnell as its first head of corporate communications.
NEWS: Basham fights back in High Court
28 Nov 1996
Brian Basham, a former PR adviser to British Airways, came under attack in the High Court this week from defence lawyers who branded him a corporate assassin .
NEWS: Cityscape turns to B-M to revamp corporate image
28 Nov 1996 | by JOHN-PIERRE JOYCE
Cityscape, the specialist mortgage lender, has appointed Burson- Marsteller to manage an image makeover and is set to hire its first PR manager.
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