BELOW-THE-LINE: BRIEFS
11 Jan 1995
Britvic takes on Claydon
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THIS WEEK: Midland ties in with charity trio
11 Jan 1995
Midland Bank has signed exclusive three-year support deals with Shelter, Age Concern and National Deaf Children s Society as part of a pounds 1m move to bolster its positioning as a community bank .
MARKETING MIX: Freud sets wheels out of motion
11 Jan 1995
A life in PR is, as we all know, a constant bustle of glamour and excitement. But try telling that to the Freud Communications team, who spent an icy New Year s Eve cruising the streets of Soho and attaching cardboard wheel clamps to parked cars.
MARKETING MIX: LETTERS; Say more than just lip service
11 Jan 1995
From Jane Catteridge, freelance PR consultant, Stroud, Gloucester
TECHNIQUE: SPONSORSHIP; Good cause better effect
11 Jan 1995 | by HARRIOT LANE FOX
Charity means business at Midland Bank, which has rewritten the rules on giving.
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