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ANALYSIS: What’s the beef at Burger King?

14 Dec 1995 | by HARRIET MARSH

PR disasters over its part-time staff, media coverage of BSE health fears and now a major disagreement over creative strategy among Burger King s top executives. 1995 hasn t been too kind to the fast-food chain. Harriet Marsh reports

BELOW-THE-LINE: BRIEFS

08 Dec 1995

Homeless venture

NEWS: APCO and Charles Barker promote daylight saving

08 Dec 1995

A coalition led by The Rank Organisation and London First is to spend an estimated pounds 30,000 to pounds 40,000 over two months on lobbying for a bill to put Britain permanently on Summer Time.

NEWS: McDonald’s plans to appoint a lobbying firm

08 Dec 1995 | by STEVE BEVAN

Fast food giant McDonald s is on the verge of appointing a lobbying firm to provide political monitoring and analysis.

NEWS: BAA hires Fallon for political job

08 Dec 1995 | by AMANDA HALL

Des Wilson, director of corporate communications at airport operator BAA, has recruited Tim Fallon from Lowe Bell Political as his government relations manager. Fallon, 25, who joined Lowe Bell a year ago from the House of Commons where he worked as a researcher, replaces BAA s outgoing head of government...

Can the Government convince Britain to feel secure again?

08 Dec 1995 | by BERNARD INGHAM

Which institution faces the greatest PR challenge in 1996? President Bill Clinton, to demonstrate that he is a real world leader? Sinn Fein/IRA, to convince us that they believe in peace? Shell, to recover a reputation for environmental sensitivity after its Brent Spar and Nigerian misfortunes? The...

NEWS: Ex-NUS chief Fitzsimons wins young IPR award

08 Dec 1995 | by MICHAEL KAVANAGH

Lorna Fitzsimons, former president of the National Union of Students and now a political consultant with lobbying firm Rowland Sallingbury Casey, has been named as the Institute of Public Relations first Young Communicator of the Year.

NEWS: The International Spinal Research Trust

08 Dec 1995

The International Spinal Research Trust is looking for corporate sponsors to join forces with former Superman star, Christopher Reeve and PR agency Shandwick, in supporting Push 2,000, a 1,000-mile fundraising wheelchair challenge from Land s End to John O Groats. Reeve, who broke his neck in a riding...

ANALYSIS: The BBC’s painful but necessary renewal

08 Dec 1995 | by MICHAEL KAVANAGH

Successful lobbying has seen off the threat of dismemberment which faced the BBC. The draft charter is proof that PR has won the public service argument

CAMPAIGNS: Charity; A helping hand in one number

08 Dec 1995 | by ANN HILLS

client: The Samaritans PR team: In-house team Campaign: One Number Timescale: Four months Cost: pounds 100,000 including PR and advertising by Ogilvy & Mather.

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