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PR disasters over its part-time staff, media coverage of BSE health fears and now a major disagreement over creative strategy among Burger King s top executives. 1995 hasn t been too kind to the fast-food chain. Harriet Marsh reports
We re all familiar with those philosophical disputes conducted among the more retarded members of society that go rather like: Man United is the best f***ing football team in the f***ing country , No it f***ing isn t , Yes it f***ing is , and so on.
From Robert Phillips and Jackie Cooper, founding partners Jackie Cooper PR, London W1
Over recent months, some of the most sophisticated companies have suffered from high-profile, negative exposure in the national media. Cunard, British Gas and Shell are probably the most obvious examples.
PR can be highly effective at boosting an advertising budget, writes Ben Abrahams. But there can be a high price to pay
Midland Bank has signed exclusive three-year support deals with Shelter, Age Concern and National Deaf Children s Society as part of a pounds 1m move to bolster its positioning as a community bank .
A life in PR is, as we all know, a constant bustle of glamour and excitement. But try telling that to the Freud Communications team, who spent an icy New Year s Eve cruising the streets of Soho and attaching cardboard wheel clamps to parked cars.
From Jane Catteridge, freelance PR consultant, Stroud, Gloucester
