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HTC's global PR director Julia Herd is inspired by the F-word

The global director of consumer and product PR for handset maker HTC uses her fear to drive her on against the competition, reports John Owens.

HTC seeks agency help for flagship HTC One handset

HTC is in closed talks with agencies over a brief to drive sales of its forthcoming make-or-break phone.

Surname & Surname hired to promote YPlan app

Surname & Surname has been appointed to drive downloads of events app YPlan.

Campaign case study: Small firms turn to iZettle reader

Stockholm-based Swedish tech company iZettle asked Fishburn Hedges and The Crowd & I to oversee the UK launch of its first mobile card-reading device, which transforms smartphones and tablets into card terminals, allowing small businesses in the UK to take card payments anywhere.

BlackBerry parts ways with Good Relations but retains Frank after global review

BlackBerry will continue to work with Frank PR in the UK but has ended its relationship with Good Relations following a worldwide review of its communications line-up.

Mobile tech firm Sevenval calls in Liberty for first UK campaign

Mobile technology company Sevenval has called in Liberty Communications for its first UK PR campaign.

5 things we learned from Mobile World Congress

The annual high profile trade show for the mobile industry took place a couple of weeks ago. Kate Magee and Peter Bowles, creative MD at tech agency Dynamo, look at the key ideas to emerge from the conference.

Former BSkyB and FA comms chief Julian Eccles to join Millicom

Luxembourg-based mobile telecoms firm Millicom has hired Julian Eccles to lead its comms function.

PlayStation 4 invests in social media to win new generation of gamers

Sony's much-anticipated next-generation PlayStation 4 games console will feature an array of social functions that allow gamers to share content and interact with other users via their smartphones.

Apple strengthens corporate comms with hire of Rolls-Royce's Josh Rosenstock

Apple is seeking to bolster its European corporate comms firepower with the hire of a senior figure from international aerospace firm Rolls-Royce.

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