Coca-Cola European comms head Lauren Branston quits
04 Apr 2013 | by Kate Magee
One of The Coca-Cola Company's most senior comms operators in Europe has resigned to go freelance.
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Bell Pottinger Private wins consumer and digital brief for adult drink Zeo
11 Apr 2013 | by John Owens
The owners of recently launched drink brand Zeo have turned to Bell Pottinger Private's consumer and digital arms to support a multi-million-pound repositioning.
Starbucks brings in Simon Redfern as UK corporate affairs chief
20 Mar 2013 | by Daniel Farey-Jones
Starbucks has recruited Pagefield partner Simon Redfern as UK corporate affairs chief in the wake of the damaging corporation tax affair.
Coca-Cola Enterprises readies European 'sustainability story' drive
28 Feb 2013 | by John Owens
Coca-Cola Enterprises has recruited Lexis for European work to highlight its efforts to go green.
Freedrinks seeks agency for ZEO soft drink relaunch
20 Feb 2013 | by John Owens
The makers of a high-end soft drink are seeking agency help to take it to a wider, less exclusive audience.
Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
Food & Drink/Fashion: Diet Coke given designer status
01 Feb 2013 | by Ellie Bothwell
Diet Coke hired Lexis to build on the brand's fashion credentials and reach a mainstream female audience of 20- to 29-year-olds. It decided to launch a limited collection that was to be created by fashion designer Jean Paul Gaultier.
Red Bull moves sports PR out of Pretty Green
30 Jan 2013 | by John Owens
Red Bull has switched its high-profile sports brief from Pretty Green to Pitch.
Red Bull calls in John Doe to launch three new drinks in UK
13 Dec 2012 | by John Owens
Red Bull has drafted in John Doe to launch three new drinks in the UK.
Coca-Cola hands corporate and public affairs brief to Open Road
11 Dec 2012 | by John Owens
Coca-Cola has handed its lucrative corporate and public affairs work to Open Road after splitting with Portland.
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