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The CIPR's president Sue Wolstenholme and the PRCA's director-general Francis Ingham have agreed to produce a film together explaining the value of PR to business.
Tying in with this week's feature on how PR is helping digital and technology start-ups, two agency professionals offer their views on working with entrepreneurial clients.
The number of pitch horror stories is far higher in the PR sector than other areas of marcoms, according to the boss of a marketing intermediary firm.
The BBC is looking at how it staffs comms teams handling major reputational threats as part of the review into the impact of the Jimmy Savile crisis on the corporation, its comms head has revealed on PRWeek TV.
Brands should be taking online security more seriously to minimise their exposure to cyber crime and hacking, according to industry leaders.
The 'big six' energy firms have been advised they must 'grasp the nettle' of rising prices as PRWeek research reveals the depth of public mistrust in the industry.
Sky's Now TV gave former Arsenal and England goalkeeper David Seaman his own pitch on Trafalgar Square last week to face penalties from members of the public.
The Government has succeeded in getting people to accept that welfare reform is necessary, according to Kevin Craig at PLMR.
This week Ketchum partner and global corporate practice director Rod Cartwright discusses the agency's second annual Leadership Communication Monitor survey.
The use of data and digital in public affairs and political campaigns can make for a 'far more productive and efficient conversation' with the public, according to Jag Singh.
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