Seven steps to conquering the art of mining big data
30 Apr 2013
The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow.
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AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.
The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow.
Champollion has hired Branislava Milosevic to lead its digital arm and provide strategic digital input to the agency's new and current clients.
Entries are now open for The Brand Republic Future 5 Awards, an awards scheme created in collaboration with Octopus Group, and Marketing and PRWeek magazines, to highlight and celebrate all that's radical and ground-breaking in our industry.
ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
Google officially launched its digital training initiative called Squared tonight, described as a "mentorship and digital skills internship", where graduates will walk away with a recognised qualification.
Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.
The search for this year's top brands in social media has begun as Social Brands 100 opens today for nominations in what will be the biggest year yet for the bench ranking report.
ISBA has expressed concern that the European Parliament’s draft report on the Data Protection Regulation imposes significant new restrictions and definitions for advertisers, and will contradict the EU Charter on fundamental rights.
Adam & Eve did it, as have AKQA, LBi and McGarry Bowen, but selling your business is a big decision that can fail to meet expectations unless your goals are clearly defined from the outset.