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James Cameron, Vivienne Westwood, Heston Blumenthal and the Freakonomics author Steven Levitt shared insights and spread inspiration to a marketing audience at Idea Exchange (iEX2013).
Around half of consumers find digital ads invasive, distracting and annoying, although they are more popular in the UK than in France and Germany, according to results of a study unveiled by Adobe today.
Goodyear Dunlop Tyres has hired the Omnicom-owned digital marketing agency Critical Mass to handle its social media community management, strategy and creative across EMEA.
Partners Andrews Aldridge has appointed Wunderman's Erminia Blackden as a strategy director.
View pictures from Media360, featuring the tenth anniversary party, workshops with Virgin and Channel 4, and the Decade of Achievement awards.
Analytics and creativity must come together for clients to make the most of big data said Pete Markey, chief marketing officer of RSA Insurance, at Media 360.
Kellogg's has thumbed its nose at Aldi with an online campaign in response to the discount supermarket's 'Like Brands' drive, which has featured a low-fat cereal ad.
Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media and analytics platforms, and will include the launch of data products.
Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media and analytics platforms, and will include the launch of data products.
Bacardi is looking to consolidate the digital advertising account for its biggest brands into a single agency.
