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The Year Ahead For...Digital

10 Jan 2013

Ajaz Ahmed sees the arrival of the self-service airport, the emergence of self-driving vehicles and robots replacing personal trainers in 2013.

The Year Ahead For...Data

10 Jan 2013

Russell Marsh argues that 'big data' is not the new phenomenon that many had assumed. The companies that succeed, he suggests, will be those that automate their data to create unique experiences.

Top 10 online ads

13 Dec 2012

1. Red Bull, supersonic freefall from 128k mission highlights Red Bull took the unconventional route to online branded content this year through sponsoring Felix Baumgartner to perform a skydive in space. The record-breaking adventure was shared 425,147 times in its first week and broke YouTube...

Digital Agency of the Year: Work Club

13 Dec 2012

Reinventing the T-shirt and reading the minds of football fans pointed to a maturing, confident agency going beyond the usual digital parameters

Double Standards- Can brand advertising work effectively online?

06 Dec 2012

Advertising online often focuses on ads related to performance. Can brand campaigns perform just as well on the web and, if so, what are the best formats, we ask the experts

Things We Like

06 Dec 2012

Esquire working with Woodford Reserve We love hearing about a clever strategy for getting the most out of quality magazine editorial for advertisers. UM London has come up with an inspired partnership for Woodford Reserve, which subtly weaves itself into an editorial roll-fold on the search for the...

Things we like

29 Nov 2012

Galmour's Celebrity News app lifts the lid on Hollywood and Flipboard is running brand campaigns.

Empowering young adlanders for a digital future

27 Sep 2012

Squared is a digital internship programme, hosted by Google and Hyper Island with support from the IPA, that aims to cultivate a new generation of industry leaders. Here, two recent ad recruits describe their experiences of the pilot scheme.

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers.

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