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The Advertising Standards Authority has upheld a complaint against travel web site Expedia.com from a customer who tried and failed to buy a flight at the 'from' price advertised. The ASA said airlines should ensure there is reasonable availability of flights at the advertised 'from' price.
Qjump, the online venture backed by National Express, has hired Wheel Group to its through-the-line ad account as it attempts to become the UK's most popular destination for online train tickets.
LONDON - Lastminute.com has finally proved it can turn a profit as the online retailer moved into the black for the first time with its fourth-quarter results.
Expedia, the online travel company, is reviewing its £2 million ad account held by Euro RSCG Wnek Gosper, following the appointment of Beverly Shaw as marketing director last month. - Marketing Week.
National Express Group has narrowed its search for a direct marketing agency for its new Qjump brand down to two. Qjump is a sales and information service that will cover the group's online ticket sales.
Rank Site Address Latest monthly page impressions (millions) 1 Lastminute.com lastminute.com 39.9 2= Expedia expedia.co.uk 25.0 2=...
Expedia, the online travel company, has hired ex-Coca-Cola and British Airways marketer Beverly Shaw as marketing director. She will report to UK managing director Dermot Halpin.
National Express Group has hired Teresa Merriman to the new role of commercial director for its online rail ticketing venture Qjump as it steps up the battle for passengers against Virgin Group's venture thetrainline.com.
LONDON - UK holiday camp group Butlins is using a competition backed by a below-the-line campaign for a data-capture drive and brand awareness campaign.
Heathrow Express is building on its "timing is everything" positioning, with a series of interactive online ads.
