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Virgin to reward most frequent flyer with free trip into space

31 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Richard Branson's Virgin America airline has launched a competition that will reward its most frequent flyer across the Virgin Atlantic network by sending them into space for free on Virgin Galactic.

Fair Tax on Flying petition attracts 100,000 supporters

22 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

A Fair Tax on Flying, the travel industry's joint petition against Air Passenger Duty, has been backed by 100,000 people since its launch in June.

Thomson trial to welcome holiday makers via Google+

22 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Thomson is integrating Google+ and Twitter into its hospitality strategy and creating live "hangouts" and hashtags for its resorts, as it seeks to modernise the holiday experience for its consumers.

How can travel brands react to events such as ash clouds that affect marketing?

22 Aug 2012 | by Robin Frewer, director of travel and finance sector, Google UK

The rise of digital media has increased the pace and the complexity of modern marketing, but also made it more flexible.

Branson tells tourists where to go in new Virgin London guide

26 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Sir Richard Branson has revealed his top London hotspots for tourists to visit in Virgin Atlantic's first city guide app, claiming the London Eye is his favourite landmark due to its previous role in a stunt taunting rival British Airways.

Air NZ becomes 'official airline of Middle Earth'

13 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Air New Zealand has signed a two-film deal with New Line Cinema and Metro-Goldwyn Mayer that will involve the airline rolling out Hobbit-branded aircraft.

Transport for London 'bike frames' by M&C Saatchi

04 Jul 2012

M&C Saatchi has created a campaign for Transport for London to boost the number of cyclists in the capital and encourage existing cyclists to ride more.

BA Olympic campaign hit 'Super Bowl' moment, says digital boss

04 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Richard Bowden, head of digital and marketing innovation at BA, talks to Marketing about the airline's "Super Bowl" moment with its Olympic-inspired #homeadvantage campaign.

Expedia launches summer campaign

02 Jul 2012 | by Staff

Expedia.co.uk, the world's largest online travel company, has launched its summer ad campaign to boost awareness around its Summer breaks.

Gatwick Express 'Express tracks' by VCCP

28 Jun 2012

Gatwick Express has launched "Express tracks", a selection of bespoke musical compositions that provide the soundtrack to a passenger's journey free when customers buy their tickets at gatwickexpress.com.

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