Net-a-Porter partners The Dorchester for first 'micro app'
03 May 2013 | by Matthew Chapman
Online retailer Net-a-Porter has partnered luxury hotel firm Dorchester Collection to create its first "micro app" for a commercial partner.
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Casino Royale free runners explore luxury Thomson cruise liner
08 May 2013
The free running team behind Hollywood blockbusters Casino Royale and Harry Potter were drafted in to launch Thomson's newly renovated Platinum Cruise ships.
Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
Stelios launches fastjet airline with digital push
21 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
Fastjet, the low-cost African airline backed by Sir Stelios Haji-Ioannou, has rolled out a digital marketing campaign to mark this week's launch.
Transport for London ads warn against taking illegal minicabs
19 Nov 2012 | by Gemma Charles
Transport for London (TfL) has launched a campaign to highlight the dangers of using illegal minicabs in the capital.
Paddy Power reveals '£1m bet' gameshow to promote casino app
13 Nov 2012 | by Alex Brownsell
Paddy Power is rolling out a game-show-style campaign for its new, unbranded mobile app, Roller Casino.
Guinness unveils digital brand experience
26 Oct 2012 | by Gemma Charles
Diageo has revamped its Guinness Storehouse to create an "immersive digital brand experience", as part of a €10m overhaul of Ireland's most-visited tourist attraction.
IAB Engage: easyJet to introduce mobile boarding passes
25 Oct 2012 | by Daniel Farey-Jones
EasyJet is aiming to become the first low-cost airline to introduce mobile boarding passes as part of "re-engineering" its business to adapt to consumers' mobile adoption, according to marketing director Peter Duffy.
BA looks to distance itself from no-frills airlines
17 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
British Airways is putting its short-haul network at the heart of its first post-Olympics marketing campaign, as it looks to stave off competition from budget carriers such as easyJet.
London & Partners splits marketing role in two amid restructure
16 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
London & Partners, the promotional agency for the capital, has split its senior marketing role into two as part of a restructure that will see Martine Ainsworth-Wells leave the organisation.
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