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Judo-obsessed dog stars in latest Virgin Mobile viral

10 Dec 2004 | by Jennifer Whitehead,

LONDON - A judo-obsessed dog on a blind date is the star of a new viral marketing campaign tying in with Virgin Mobile's Christmas camera phone promotion.

The Work: New Campaigns - The World

10 Dec 2004

O2 in online Christmas push with Agency Republic ads

08 Dec 2004 | by Jennifer Whitehead,

LONDON - O2 is targeting people who are looking for a new mobile phone at Christmas with an online advertising campaign created by Agency Republic.

Virgin in talks to secure a slice of China's mobile market

07 Dec 2004 | by Daniel Farey-Jones,

HONG KONG – Virgin is planning to launch a mobile phone service in China as a 50-50 joint venture with a Chinese company within a year to 18 months, according to reports.

Pitcher & Piano offers free booze in mobile campaign

07 Dec 2004 | by Daniel Farey-Jones,

LONDON - The Pitcher & Piano chain of bars has turned to mobile SMS marketing for the first time, after looking for a more immediate way of bringing in customers.

Ubisoft and SubTV launch inter-university tournament

06 Dec 2004 | by Sam Matthews,

LONDON - Videogame publisher Ubisoft and student TV channel Sub TV have teamed up to produce the first inter-university gaming tournament for XBox and PlayStation2 game 'Tom Clancy's Ghost Recon 2'.

OFT transfers iTunes complaint to European Commission

03 Dec 2004 | by Daniel Farey-Jones,

LONDON - Which?'s complaint that Apple's iTunes overcharges UK customers has been passed by the Office of Fair Trading to the European Commission.

T-Mobile gets in on Band Aid charity act with downloads

03 Dec 2004 | by Emma Rigby,

LONDON - T-Mobile is offering its customers the new Band Aid 20 single 'Do They Know it's Christmas?', along with downloadable content at its standard price rates.

PlayStation aims at adults with online television channel

02 Dec 2004 | by Staff,

LONDON - Sony PlayStation is targeting adults with an online TV channel to promote its PS2 console.