Time New Media taps Think for global brand family
07 Dec 1998
- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands.
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Time New Media taps Think for global brand family
07 Dec 1998
- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands.
AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing
03 Dec 1998 | by HARRIET MARSH
In the US, two Bills look like guaranteeing a good Christmas for the country s army of lawyers. But while the first, President Bill Clinton, continues his battle to fend off impeachment, it is the second, Microsoft chairman Bill Gates, who is gaining more media coverage as he finds his company in the...
STOP PRESS
26 Nov 1998 | by IAN DARBY
UK consumers are more likely to complain about goods and services than ever before, according to NOP research carried out exclusively for Marketing. Nearly three-quarters (71%) of consumers are more likely to complain about poor service and faulty goods than they were a few years ago, according to the...
NEW MEDIA: Mirror times its web site traffic
26 Nov 1998 | by LISA CAMPBELL
The Mirror Group is testing internet research technology which allows advertisers to target consumers according to the time of day.
Stop Press
19 Nov 1998 | by IAN DARBY
Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier this year. Rhodes will report to Peter Owen, who has also been promoted to the new role of group executive...
Microsoft pre-Christmas ad campaign
19 Nov 1998 | by STEVE BELL
Microsoft begins its pounds 2m, pre-Christmas advertising push this week, with a campaign produced by a group of six above- and below-the-line agencies, co-ordinated by ad agency Euro RSCG Wnek Gosper. Six-sheet posters will attempt to whip up consumer enthusiasm for the software giant s latest releases,...
NEW MEDIA: Tracking device
19 Nov 1998 | by BINNUR BEYAZTAS
Marketers will have access to detailed customer behaviour from their desktops through a new product from ICL and Microsoft, called Corema Express.
NEW MEDIA: Compaq net move
19 Nov 1998 | by BINNUR BEYAZTAS
PC manufacturer Compaq is planning to sell its products direct to consumers via the internet. Rival manufacturer Dell has been selling successfully over the net for two years. Initially Compaq will target its direct sales at small and medium-sized businesses in the US (www.compaq.com).
AOL Europe names chief executive
13 Nov 1998
- America Online and Germany's Bertelsmann have named a new president and chief executive for their joint venture online service, AOL Bertelsmann Europe.
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