28 Nov 1996
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Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry.
Computer giant IBM has lost Andrew Skates, European brand marketing manager for its software business.
Microsoft is to utilise the Internet as part of a massive campaign to persuade small firms to use computers, writes Ken Gofton
A new and versatile breed of electronic business presentation for the PC has arrived. Manoeuvring between a CD-ROM and the Internet, it enables users to plunder all available technologies to view high-quality material at remarkably high speed, writes Ron Condon
Multimedia, interactive screens, handsets, bar-code readers - electronic technology has invaded the exhibition arena. Karen Dempsey looks at the latest developments
The Maurice Saatchi-owned new-media company, Megalomedia, has secured a controlling interest in the Soho-based digital effects house, FrameStore.
I m sitting in a consultative meeting with the orc-like representatives of the Client. Their top man, a Balrog of Smug, has seen the CD-Rom prototypes, videotext and Webpage elements of the campaign, and is now dollying around with the colour xeroxes, biding his time before cantilevering Memo Britannica...
British computer manufacturer Acorn has handed Walsh Trott Chick Smith the multi-million pound task of launching the first set-top box linking domestic television sets with the Internet.