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Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

Branded content: beyond the app

Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.

TalkTalk 'model Britain' by CHI & Partners

Following on from last year's award-winning "homes within homes" ad, TalkTalk has released a new spot.

BT opens digital agency talks

BT has kicked off a pitch for the global services, consumer and business, activity around BT.com.

Vodafone, Everything Everywhere and O2 venture gets green light

Vodafone, Everything Everywhere and O2 have been given clearance by European regulators to roll out their joint-venture mobile wallet and payments scheme.

Telecom New Zealand 'Tommy & Boris' by Saatchi & Saatchi New Zealand

Saatchi & Saatchi's new campaign for Telecom New Zealand focuses on a boy, Tommy, and his pet tortoise, Boris.

Vodafone blasts Ofcom's 'careless disregard' for granting Everything Everywhere 4G spectrum

Vodafone has blasted Ofcom's "careless disregard" after the regulator granted Everything Everywhere permission to use the existing spectrum for a 4G network.

TalkTalk 'X Factor idents' by CHI & Partners

CHI & Partners has created a sponsorship campaign for The X Factor to announce the launch of TalkTalk TV.

Unilever sends ice cream ads to O2 customers

Unilever is accompanying its sponsorship of O2's free Wi-Fi service landing page with a campaign for Wall's ice cream, to introduce O2's targeted proximity messaging that is controlled by London's weather.

O2 parent starts marketing Skype rival

Telefónica Digital, the telecoms giant's digital business division, has launched the first campaign for its new mobile calling app TU Me, bringing it up against Microsoft's Skype.


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