Branded content: beyond the app
28 Sep 2012 | by Suzy Bashford
Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.
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Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.
Following on from last year's award-winning "homes within homes" ad, TalkTalk has released a new spot.
BT has kicked off a pitch for the global services, consumer and business, activity around BT.com.
Vodafone, Everything Everywhere and O2 have been given clearance by European regulators to roll out their joint-venture mobile wallet and payments scheme.
Saatchi & Saatchi's new campaign for Telecom New Zealand focuses on a boy, Tommy, and his pet tortoise, Boris.
Vodafone has blasted Ofcom's "careless disregard" after the regulator granted Everything Everywhere permission to use the existing spectrum for a 4G network.
CHI & Partners has created a sponsorship campaign for The X Factor to announce the launch of TalkTalk TV.
Unilever is accompanying its sponsorship of O2's free Wi-Fi service landing page with a campaign for Wall's ice cream, to introduce O2's targeted proximity messaging that is controlled by London's weather.
Telefónica Digital, the telecoms giant's digital business division, has launched the first campaign for its new mobile calling app TU Me, bringing it up against Microsoft's Skype.