Xbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more about the habits, interests and preferences of Xbox gamers.
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Camelot to tie with MSN for dedicated channel
19 Dec 2002 | by MARK KLEINMAN
Camelot's £45m investment in taking the National Lottery onto the internet is to include the launch of a dedicated online channel in partnership with the MSN portal.
HOTLINE: Camelot appoints Publicis NetWorks
13 Dec 2002
The Lotto operator, Camelot, has appointed Publicis NetWorks as its online creative agency following a four-way pitch. Publicis NetWorks will create a digital campaign to support the launch of Instant Win games on the internet in February.
NEW MEDIA: SPOTLIGHT ON GRANADA SPORT AND INTERACTIVE - Can television shows expect to profit from their websites?
13 Dec 2002 | by ALASDAIR REID
Some programme internet sites are great, while others are tragic.
Man Utd and Fujifilm in deal
12 Dec 2002
Manchester United's global army of fans can order exclusive pictures of their heroes online following a deal between the club and imaging equipment company Fujifilm. The sponsorship, licensing and rights management agreement sees Fujifilm become United's official imaging partner at a time when players'...
Fox uses Bond to grow email database
10 Dec 2002 | by Claire Billings,
LONDON - Twentieth Century Fox is using the launch of the latest James Bond movie 'Die Another Day' to grow its email database with a viral email campaign.
Commercial rivals force BBC online inquiry
09 Dec 2002 | by Staff,
LONDON - The BBC is facing a second major inquiry following the publication of a report into News 24, this time into its online activity, which has long been a source of conflict with the commercial sector.
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