19 Dec 1997
| by ALASDAIR REID
MTV Networks Europe is to launch an interactive digital music
television service, M2. Peter Good, a former MTV Europe employee, will
be managing editor of the operation, which will place equal emphasis on
quality videos and music and launch in the UK next spring.
12 Dec 1997
| by MAIRI CLARK
You d think if anyone would know how to get business people
interested in e-mail, IBM would. But anybody expecting innovative online
advertising will be disappointed by the computer giant s decision to
concentrate on above-the-line marketing methods for its e-business
campaign, which launched in the...
11 Dec 1997
| by LISA CAMPBELL
Camelot is expanding its interests into online entertainment in a
venture with IT company ICL to create Europe s largest multi-player
video games service.
11 Dec 1997
| by DANNY ROGERS
The Royal Mail is setting up a business unit to promote its direct
marketing and home shopping services in a drive to convince the
marketing community that it is a media owner in its own right.
28 Nov 1997
| by EMMA HALL
CIA Medianetwork is to part company with around 30 small clients as
it moves to reshape its business base around a more value-added
proposition.
27 Nov 1997
| by HARRIET MARSH
Camelot is to relaunch its Instants scratchcards and the online
game in the first quarter of next year to strengthen its position in the
run-up to the licence bid in the year 2000.
14 Nov 1997
| by ALASDAIR REID
Independent Television News and Teletext are joining forces to
develop media services for digital television. The joint venture,
provisionally called the Information Channel, will combine text, video
and audio to provide the latest news and information from ITN and
Teletext broadcast around the clock...
14 Nov 1997
| by ALUN HOWELL and MARCUS VINTON, group cr
He s arrogant, obnoxious and brilliant. Chris Evans makes us laugh
and, believe us, we need a laugh driving to Canary Wharf every
morning.
14 Nov 1997
| by ALUN HOWELL and MARCUS VINTON, group cr
Don t worry if your clubbing days are over or, like us, your body
restricts you to one monthly outing. Try a spot of lap top dancing
instead (get it?).
Digital television trials are to launch in the UK before Christmas
following a deal signed last week between Cable & Wireless and British
Sky Broadcasting.
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