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Twitter to roll out exclusive in-tweet surveys

24 Apr 2013 | by Matthew Chapman

Samsung, Honda and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group (SMG).

Twitter links cuckoo clocks to individual accounts

24 Apr 2013 | by Matthew Chapman

Sticking closely to its branding, Twitter has created a cuckoo clock called #flock that wirelessly connects to an individual Twitter account.

Facebook gives Pages a mobile-friendly overhaul

23 Apr 2013 | by Matthew Chapman

Facebook is rolling out a new mobile layout for its "pages" feature that aims to offer brands a more "streamlined and action-orientated" interface.

Twitter signs major advertising deal with Publicis Groupe

23 Apr 2013 | by Gordon MacMillan

Twitter has signed its biggest advertising deal to date with an agreement with Starcom MediaVest Group, which is reported to be worth hundreds of million of dollars.

Amazon ups stakes in Netflix battle with TV pilots launch

22 Apr 2013 | by Matthew Chapman

Amazon has launched a major push into creating its own content with the launch of 14 TV show pilots, to challenge rival Netflix.

The social media voice behind Obama's campaign

22 Apr 2013 | by Chloe Smith

The 2012 US presidential election has been referred to countless times as the Twitter election, with the online conversation being an important part of the election from start to finish.

Value of a Facebook fan rises to an average of $174

19 Apr 2013 | by Chloe Smith

The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.

Twitter does drive sales says Deloitte study

19 Apr 2013 | by Gordon MacMillan

The big question for many brands when it comes to social media is how does it affect the bottom line? Twitter provided an answer to that question yesterday as it released a study showing how tweets drive sales.

Twitter warns brands it is better to be 'good' than 'loud'

19 Apr 2013 | by Matthew Chapman

Twitter has argued the route to success on its platform is "not by being loud" but by "being good", as it attempts to fend off accusations that it is merely a PR medium.

Campaign Viral Chart: Kmart ships its pants and takes first place

19 Apr 2013 | by Ben Hall

A comic ad from American retailer Kmart has shot to first place in this week's viral chart after being shared more than 1.2 million times in the past seven days.

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