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As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

16 May 2013 | by Matt Dyke, founder & strategy partner, AnalogFolk

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

Sir John Hegarty: Digital has spawned a creative deficit

16 May 2013

Sir John Hegarty, co-founder of BBH, argues the rise of digital has led to a creative deficit and the arrival of television in the 1950s sparked a greater marketing revolution.

Microsoft and Facebook plan education before monetisation

14 May 2013 | by Matthew Chapman

Microsoft believes Facebook users need to be educated on the "richness and robustness" of the social network's search engine before it can be effectively monetised.

Twitter teams up with ESPN and Fox

14 May 2013 | by Gordon MacMillan

Twitter continues to get closer to television and sport with an expansion of its relationship with ESPN.

Proximity's Justin Vir joins Havas Worldwide London

14 May 2013 | by Jeremy Lee

Havas Worldwide London has hired Proximity's Justin Vir as head of digital.

Ricky Gervais returns with David Brent for YouTube's Comedy Week

14 May 2013 | by Gordon MacMillan

YouTube has teamed up with Ricky Gervais to bring his David Brent character back to the screen in a new internet series called 'Learn Guitar with David Brent' as part of YouTube's Comedy Week.

Ladbrokes top marketer departs as digital team moves to Israel

13 May 2013 | by Matthew Chapman

Ladbrokes is parting company with its top marketer Stephen Vowles as it restructures to move its digital marketing operation to Israel.

McLaren unveils Twitter handle at Spanish Grand Prix

13 May 2013 | by Chloe Smith

Vodafone McLaren Mercedes unveiled the @McLarenF1 Twitter handle during the Spanish Grand Prix at the weekend but failed to make it onto the podium.

McLaren launches new Twitter handle at Spanish Grand Prix

12 May 2013 | by Chloe Smith

Vodafone McLaren Mercedes displayed its new Twitter handle, @McLarenF1, on the front wing endplate of the team's cars during the Spanish Grand Prix, held at the weekend.

Campaign Viral Chart: Spock vs Spock in Audi challenge

10 May 2013 | by Sarah Johnson

Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.

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