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Learn how to tell a good story

John Keeling, partner at executive search firm Grace Blue, looks at what the rapidly growing area of "content" means for marketers' roles.

Will Yahoo! benefit from Tumblr deal?

Is the acquisition a much-needed move into social media or a futile attempt at reinventing itself, Alasdair Reid asks.

How the social newsroom is driving real-time marketing

The shift toward real-time marketing has made the rise of the "social newsroom" a key industry trend, writes Nicola Kemp.

Course Deconstruct: The IDM Diploma in Digital Marketing

Launched in 2005, the IDM's Diploma in Digital Marketing, the UK's first qualification in digital marketing, is one of the professional body's flagship qualifications. It is designed to give marketers the up-to-date skills and knowledge they need, as well as the recognition that a formal qualification...

Pause, observe and take decisive action in the social universe

Marketers need to develop the ability to observe issues affecting their brand, use that information to develop a strategy, then act decisively at a pace to match their customers, writes Graham Oakes.

The Year Ahead For...Social media

Jamie Kenny expects more defined strategies from brands, bigger investments in the medium and better tools to measure its effectiveness.

The Year Ahead For...Mobile

James Hilton believes the roll-out of 4G across the UK could transform the way brands advertise and engage users on mobile.

Why Facebook is yet to crack ROI with its latest measurement tool

Proving return on investment has long cast a shadow over Facebook, as marketers strive to tie their ever-increasing social media spend to solid commercial goals.

Things we like

Galmour's Celebrity News app lifts the lid on Hollywood and Flipboard is running brand campaigns.

Branded content: beyond the app

Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.

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