Will Yahoo! benefit from Tumblr deal?
30 May 2013
Is the acquisition a much-needed move into social media or a futile attempt at reinventing itself, Alasdair Reid asks.
Click
to remove filters
John Keeling, partner at executive search firm Grace Blue, looks at what the rapidly growing area of "content" means for marketers' roles.
Is the acquisition a much-needed move into social media or a futile attempt at reinventing itself, Alasdair Reid asks.
The shift toward real-time marketing has made the rise of the "social newsroom" a key industry trend, writes Nicola Kemp.
Launched in 2005, the IDM's Diploma in Digital Marketing, the UK's first qualification in digital marketing, is one of the professional body's flagship qualifications. It is designed to give marketers the up-to-date skills and knowledge they need, as well as the recognition that a formal qualification...
Marketers need to develop the ability to observe issues affecting their brand, use that information to develop a strategy, then act decisively at a pace to match their customers, writes Graham Oakes.
Jamie Kenny expects more defined strategies from brands, bigger investments in the medium and better tools to measure its effectiveness.
James Hilton believes the roll-out of 4G across the UK could transform the way brands advertise and engage users on mobile.
Proving return on investment has long cast a shadow over Facebook, as marketers strive to tie their ever-increasing social media spend to solid commercial goals.
Galmour's Celebrity News app lifts the lid on Hollywood and Flipboard is running brand campaigns.
Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.