Marks & Spencer loses AdWords battle to Interflora
21 May 2013 | by Priyanka Mehra Dayal
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
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Metro launches gaming site with £1.9m ad campaign
22 May 2013 | by Priyanka Mehra Dayal
Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".
Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
17 May 2013 | by Ben Hall
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
16 May 2013 | by Louise Ridley
Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.
Proximity's Justin Vir joins Havas Worldwide London
14 May 2013 | by Jeremy Lee
Havas Worldwide London has hired Proximity's Justin Vir as head of digital.
McLaren launches new Twitter handle at Spanish Grand Prix
12 May 2013 | by Chloe Smith
Vodafone McLaren Mercedes displayed its new Twitter handle, @McLarenF1, on the front wing endplate of the team's cars during the Spanish Grand Prix, held at the weekend.
Campaign Viral Chart: Spock vs Spock in Audi challenge
10 May 2013 | by Sarah Johnson
Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.
Things we like
09 May 2013
Campaign's selection of media news and views of note in the week before 10 May 2013.
Google Glass or iWatch? There's only one way to find out...
09 May 2013 | by Sue Unerman
In a meeting with our digital heads last week, speculation was rife on this issue. It boils down, I think, to functionality, although fashion clearly has a role in establishing who wins this next zeitgeist battle.
Nicola Mendelsohn appointed VP EMEA for Facebook
07 May 2013 | by Louise Ridley
Nicola Mendelsohn, the executive chairman of Karmarama, has been appointed vice-president of Facebook across Europe, Central and Eastern Europe, the Middle East, Africa and Russia, replacing Joanna Shields.
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