Breakthrough Breast Cancer, the charity that funds 25% of the UK's breast cancer research, has overhauled its online presence to encourage deeper engagement and create relationships with existing and potential supporters.
The National Fraud Authority (NFA) is rolling out two digital campaigns this week with the aim of building awareness of the types of fraud and the reporting centre 'Action Fraud'.
01 Mar 2013
| by Noelle McElhatton
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
One in 10 UK-based consumers believe that Facebook is adversely affecting their health, according to new research.
Google has been accused of abusing its dominant position in the search market by Joaquin Almunia, the European Commission's antitrust chief.
ISBA has expressed concern that the European Parliament’s draft report on the Data Protection Regulation imposes significant new restrictions and definitions for advertisers, and will contradict the EU Charter on fundamental rights.
Transport for London (TfL) has launched a campaign to highlight the dangers of using illegal minicabs in the capital.
Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.
12 Nov 2012
| by Greg Nugent
From shaking hands with Oscar Pistorius this summer, as the London 2012 marketing director, to volunteering for the Obama grass-roots campaign, Greg Nugent writes about his first-hand experiences and lessons learned during the US Presidential election
Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.