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Breakthrough Breast Cancer overhauls site

20 May 2013 | by Chloe Smith

Breakthrough Breast Cancer, the charity that funds 25% of the UK's breast cancer research, has overhauled its online presence to encourage deeper engagement and create relationships with existing and potential supporters.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

17 May 2013 | by Ben Hall

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Government relaxes brand partner campaign rules

10 May 2013 | by Louise Ridley

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

Campaign Viral Chart: Spock vs Spock in Audi challenge

10 May 2013 | by Sarah Johnson

Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.

Campaign Viral Chart: Beyonce switches to H&M as Evian stays top

03 May 2013 | by Ben Hall

Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.

Campaign Viral Chart: Evian's dancing baby returns in first place

26 Apr 2013 | by Ben Hall

Evian's latest baby ad has shot to first place in the chart after being shared 1.5 million times this week.

London Fire Brigade credits social media with cutting fires

23 Apr 2013 | by Staff

Young professionals are having two fewer fires a week on the back of the social media efforts of the London Fire Brigade, according to new figures.

The social media voice behind Obama's campaign

22 Apr 2013 | by Chloe Smith

The 2012 US presidential election has been referred to countless times as the Twitter election, with the online conversation being an important part of the election from start to finish.

Campaign Viral Chart: Kmart ships its pants and takes first place

19 Apr 2013 | by Ben Hall

A comic ad from American retailer Kmart has shot to first place in this week's viral chart after being shared more than 1.2 million times in the past seven days.

Twitter donates top Promoted spot to #OneBoston as people show support online

17 Apr 2013 | by Gordon MacMillan

In wake of the Boston Marathon bombing on Monday, Twitter has donated its top Promoted Trend spot to highlight the messages of hope that are being sent out across the network as people show their support.

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