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Budweiser is launching an e-voucher app that will offer consumers in Ireland special deals based on the temperature in their towns and cities.
Absolut, the premium vodka brand owned by Pernod Ricard, is sponsoring music and art festival Land of Kings as part of its drive to link to alternative events.
Stella Artois has named wannabe film star Gustavo Alvarez from Argentina as the winner of its competition to appear in its film about the 'King of Cannes', to promote its sponsorship of the film festival.
Heineken has launched StarPlayer, a dual-screen football game, as part of its Uefa Champions League (UCL) sponsorship that fans can play while watching the football on TV.
Worldwide Partner's Dubai outfit Focusadvertising has picked-up the below-the-line accounts for both Domino's Pizza and Wendy's for the Middle East of North Africa.
Drinks brand WKD has launched a limited edition variant of its flavoured vodka pre-mixed drink.
Unilever is undertaking a major marketing offensive supporting its premium ice-cream brand Cornetto Enigma.
Olmeca Tequila, is overhauling its global digital strategy to boost its international appeal to new tequila drinkers and young "urbanites" in particular.
Magnum, the Unilever-owned ice cream brand, has launched an interactive game that follows a young female "pleasure seeker", as part of its new global positioning, "for pleasure seekers".
Cadbury has launched a Creme Egg mobile gaming app that encourages users to carry out dares in the run-up to Easter.
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