to remove filtersIAB reports 2012 boom in affiliate marketing spend
22 Jan 2013 | by Matthew Chapman
Affiliate marketing is undergoing a 'boom' in the UK according to new figures, with a total investment of more than £800m last year delivering £9bn in sales.
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Direct Line Group to create in-house digital agency
22 Apr 2013 | by Alex Brownsell
Direct Line Group is creating an in-house "digital agency" team, as the insurance company aims to "increase the depth" of its customer relationships.
The 10 most popular ads among YouTube UK users in 2012
06 Dec 2012 | by Sarah Shearman
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
Google moves into car insurance comparison
11 Sep 2012 | by Sarah Shearman
Google has rolled out a price comparison engine for car insurance, which is part of its wider plans to expand into the area of price comparison as part of its search offering.
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus, which allows online ads to stay present on the side of a web page, even when a user scrolls down.
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate its roster.
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show with Pat Sharp as part of its push to increase awareness of its private health insurance services.
Brand barometer: High street banks, which is most prominent on the web?
17 Feb 2012 | by Gemma Charles
RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank
Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
Comparethemarket.com 'tough decision' by VCCP
16 Jan 2012
Aleksandr Orlov's loyal sidekick, Sergei, almost gets fired in the latest TV ad in VCCP's Comparethemarket.com campaign.
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