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OFT cracks down on 'deceptive' promotional blogging

13 Dec 2010 | by Ed Owen

The Office of Fair Trading has won a pledge from blogging company Handpicked Media, that promotional blogs and tweets should fully disclose comments made in return for payment.

AKQA creates festive Pot Noodle film

03 Dec 2010 | by Sarah Shearman

AKQA has created an online animation for Pot Noodle to support the launch of "Pot Noeldle", the new four minute roast turkey and stuffing flavour product.

1 in 5 to shop via mobile this Christmas

29 Nov 2010 | by Ed Owen

Almost 20% of UK consumers will use mobile handsets to make purchases over the Christmas period, research suggests, with retailers becoming increasingly mobile-ready.

The Big Digital Debate: In pictures

24 Nov 2010

A selection of images from the Big Digital Debate showing panel members and delegates during and after the event.

Brands invited to register for short co.uk domains

03 Nov 2010 | by Daniel Farey-Jones

Two-letter and single character .uk domain names, such as aa.co.uk, 3.co.uk and bp.co.uk, are to become available in a process that starts on 1 December.

KFC recruits female undergrads for Double Down butt campaign

22 Sep 2010 | by Staff

NEW YORK - Cash strapped university students in the US are being offered the chance to earn while they learn courtesy of KFC, which is recruiting female undergraduates to wear KFC Double Down branded sweat pants.

Public to choose winner of new YouTube Ad of the Year award

06 Sep 2010 | by Noelle McElhatton

The most creative and engaging ads on YouTube and on TV will be rewarded with the launch of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.

Domino's loses out to goal snacking in BR app chart

01 Sep 2010 | by Staff

ESPN Goals is the highest climber in this week's BR app chart, while Domino's recently launched app has failed to stay in the top 15.

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

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