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Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

McDonald's reaches out to Cleveland kidnap hero

08 May 2013 | by Gordon MacMillan

Burger chain McDonald's found itself thrust into the midst of the dramatic rescue of three kidnapped women in Cleveland, Ohio, yesterday.

Meet the new generation of restaurant brands outsmarting the establishment

25 Apr 2013 | by Vikki O'Neill, freelance marketing consultant

Former Giraffe and wagamama lead marketer Vikki O'Neill (below, left) outlines how new restaurant chains are leading the way in using social to create an explosion in brand awareness and loyalty.

Value of a Facebook fan rises to an average of $174

19 Apr 2013 | by Chloe Smith

The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.

Negative tweets can benefit a brand, says Domino's marketing director

09 Apr 2013 | by John Reynolds

Negative tweets can prove beneficial to a brand by driving "a lot of interest", according to Simon Wallis, the marketing director of Domino's Pizza.

Domino's unveils online sitcom for football fans

14 Mar 2013 | by Echomo Efeyini

Domino's, the pizza brand, is behind an online sitcom aimed at football fans, which will air every Thursday and will discuss the latest action on the pitch.

Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'

14 Nov 2012 | by Arif Durrani

The Coca-Cola Company has replaced its corporate website with what it is calling a "dynamic, digital magazine", designed to encourage interaction and showcase "universally important topics, social causes and company news".

Domino's Pizza enters movie-streaming fray

30 Oct 2012 | by Sarah Shearman

Domino's Pizza is to begin offering a movie-streaming service alongside its pizzas with the launch of its Domino's Pizza Box Office service.

Nando's 'find yourself' by Wieden & Kennedy

18 Oct 2012

Nando's has launched "find yourself", an integrated campaign that aims to match people with their peri-peri spice.

Greggs uses zombies in digital campaign for Halloween promo

10 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

Greggs has enlisted the help of five zombies in a digital campaign promoting its Halloween range.

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