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Abercrombie & Fitch's CEO, Mike Jeffries, is currently under fire about his comments on excluding people who don't fit with the brand.
The proliferation of Nike FuelBands at the recent SXSW festival is an indication that the brand is once again leading the way on innovation. John V Willshere outlines the strategy behind the product.
Marketers instinctively like to segment people into 'tribes', but the days of the defined target market are over as consumers opt for a more personalised, less predictable approach, writes Nicola Clark.
Luxury brands using social media have to walk the tightrope between accessibility and exclusivity, writes Jane Simmonds, managing partner of Conran Design Group.
Although only 16% of the world connects to the internet via broadband, this small group represents 78% of the world's earnings.
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