Tweets drive buyers to car showrooms, study reveals
15 May 2013 | by Staff
The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.
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Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
17 May 2013 | by Ben Hall
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Volkswagen uses YouTube to great effect in new ad
13 May 2013 | by Staff
Volkswagen manipulates YouTube cleverly in a new ad that asks viewers to interact with the film and predict what would happen next.
McLaren launches new Twitter handle at Spanish Grand Prix
12 May 2013 | by Chloe Smith
Vodafone McLaren Mercedes displayed its new Twitter handle, @McLarenF1, on the front wing endplate of the team's cars during the Spanish Grand Prix, held at the weekend.
Campaign Viral Chart: Spock vs Spock in Audi challenge
10 May 2013 | by Sarah Johnson
Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.
Volkswagen conceals a hidden frame in a YouTube clip
08 May 2013
The YouTube platform is cleverly manipulated in this film that features a man asking the viewer to place their mouse at a specific point on the YouTube play bar in order to predict the future.
Campaign Viral Chart: Beyonce switches to H&M as Evian stays top
03 May 2013 | by Ben Hall
Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.
Ones to watch: the latest viral videos from Renault, H&M and Cuprinol
03 May 2013 | by Gemma Charles
The latest viral video hits from Renault, H&M and Cuprinol.
Hyundai apologises and pulls suicide car ad
26 Apr 2013 | by Gordon MacMillan
Hyundai Europe has been forced to issue an apology and pull an online ad that shows a man attempting to kill himself in his garage by carbon monoxide poisoning.
Hyundai apologises and pulls suicide car ad
26 Apr 2013 | by Gordon MacMillan
Hyundai Europe has been forced to issue an apology and pull an online ad that shows a man attempting to kill himself in his garage by carbon monoxide poisoning.
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