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Driving to the digital future

23 Nov 2012 | by David Stradling and Ines Nadal

The internet has changed the way we search for information when looking to buy a new car, write David Stradling, head of automotive, and Ines Nadal, head of trends & futures, Ipsos Mori.

Connected Campaign of the Month: Audi

22 Nov 2012

The car-maker used simple drawings to highlight the A3's clean lines and attract friends of its fans

Time Inc and Toyota trial content-tailored ad model

21 Nov 2012 | by Ben Bold

Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model that places ads across its titles according to the readership of individual stories and articles.

Campaign Viral Chart: John Lewis's journey racks up 184,000 shares

16 Nov 2012 | by Ben Hall

Red Bull has claimed another viral chart victory with a five-minute video that has been shared more than half a million times this week, while John Lewis's Christmas ad takes third place.

Campaign Viral Chart: Darth Vader does Disneyland

09 Nov 2012 | by Ben Hall

Darth Vader's tour of Disneyland could only manage second place in this week's viral chart thanks to the comedy fantasy of Air New Zealand's 'The Hobbit'-themed safety video.

Auto Trader launches Ignition on tablet

08 Nov 2012 | by Nick Batten

Auto Trader is launching a monthly interactive publication called Ignition, ahead of the expected closure of its flagship printed title and the arrival of a rival News International car site.

RAC 'don't let winter catch you out' by BBH

08 Nov 2012

Bartle Bogle Hegarty has created its first work for the RAC, the breakdown services company, since picking up the business this summer.

Kwik Fit 'Ice Age tyre promo' by Adam & Eve/DDB

02 Nov 2012

Kwik Fit is launching a spot by Adam & Eve/DDB featuring the characters from Ice Age 4: Continental Drift.

Campaign Viral Chart: Stars of the screen boost Movember and Call of Duty sharing

02 Nov 2012 | by Ben Hall

A Guy Richie-directed 'Black Ops II' ad featuring Robert Downey Jr and Jack Black takes the top spot this week while a 'moustache growing' tutorial for the Movember movement also features.

Campaign Viral Chart: Bond tops chart for Coke Zero

26 Oct 2012 | by Ben Hall

A 007 viral for Coke Zero, challenging consumers to prove their Bond skills in 70 seconds to win exclusive tickets to the film, was shared 696,926 times to become the most shared as this week.

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