Andrew Walmsley on Digital: Mobile's game-changer
23 Mar 2011 | by Andrew Walmsley
Mobile apps that make normally mundane experiences fun for users have potential for marketers.
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The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.
Mobile apps that make normally mundane experiences fun for users have potential for marketers.
From cars to curing disease, the web can create a vital flow of information between makers and users.