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Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model that places ads across its titles according to the readership of individual stories and articles.
Auto Trader is launching a monthly interactive publication called Ignition, ahead of the expected closure of its flagship printed title and the arrival of a rival News International car site.
Auto Trader, the motoring classifieds business, has got among the first crop of apps for Facebook's new Timeline profile, with a plug-in that allows Facebook users to tell their friends about the cars they are lusting after.
Barry Bridges, agenda21 head of social media, left law for the media world and has managed to crash You Tube and create the world's first performance in Second Life for Jimmy Carr.
Jaguar is extending its commercial links with English cricket by sponsoring the English Cricket Board (ECB) channel on ePlayer, the VoD network.
Alfa Romeo has signed up to feature in social game 'I Am Playr' as a sponsor of the fictional football club River Park, in a deal brokered by Maxus.
Mindshare is to use partnerships with IPC Media, Global Radio and Spotify in a four-month long campaign for Ford Fiesta, breaking tomorrow.
Fiat has teamed up with Auto Trader to be the first advertiser to use its new mobile advertising format.
Car manufacturer Audi is the launch sponsor of Telegraph Media Group's first iPad app, a free application paid for through advertising, which is available to download now.
Volkswagen has become the first car manufacturer to launch a customer magazine as an iPad app, which it is dubbing DAS (Digital Automotive Space).
