The Work
08 Feb 2010
From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting their message heard?
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Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
BMW reviews UK advertising account out of WCRS after 29 years
03 Dec 2009 | by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
AOL creates blog for UK car enthusiasts
17 Nov 2008 | by Fiona Ramsay
LONDON - AOL has launched its motoring blog Autoblog.com in the UK, giving consumers news, images and motor show updates.
Europcar awards media account to Mediavest
10 Nov 2008 | by Alison Donnelly
LONDON - Europcar has appointed Mediavest to its media planning and buying account ahead of a multi-million pound re-launch to position the brand as the leading hire car operator in the UK.
Toyota hires iCrossing to handle search marketing for IQ model
24 Oct 2008 | by Fiona Ramsay
LONDON - Toyota is driving a search marketing campaign designed to engage with early adopter consumers before the launch of new model Toyota IQ, due to go into production this year.
Peugeot uses web to boost customer engagement
20 Oct 2008 | by Fiona Ramsay
LONDON - Car manufacturer Peugeot is launching a dedicated area on its five European websites to boost one-to-one engagement with customers.
EasyCar.com assigns SEO account
16 Oct 2008 | by Fiona Ramsay
LONDON - EasyCar.com has appointed search engine optimisation and online brand agency LBi Netrank to boost its customer base by improving the site's search engine ranking as part of its online marketing campaign.
Poll: Britain becomes a nation of online shoppers
08 Oct 2008 | by Gemma Charles
LONDON - More than 11 million Britons are now shopping online at least twice a week, according to new research, with clothing, books, CDs and DVDs among the most popular favourite items.
Marketers should use social networking sites to talk not sell
07 Oct 2008 | by Fiona Ramsay
LONDON - Online social networking is a powerful form of consumer engagement for marketers, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital publishing summit highlighted.
Additional Information
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London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
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- South Africa seeks digital help to combat 'negative perceptions'
