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Audi rolls out first augmented-reality ads to promote R8 supercar

Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus "supercar" model.

RAC 'don't let winter catch you out' by BBH

Bartle Bogle Hegarty has created its first work for the RAC, the breakdown services company, since picking up the business this summer.

Kwik Fit 'Ice Age tyre promo' by Adam & Eve/DDB

Kwik Fit is launching a spot by Adam & Eve/DDB featuring the characters from Ice Age 4: Continental Drift.

Mercedes-Benz '#youdrive' by AMV BBDO

Mercedes-Benz has handed over the storyline for its latest series of ads to Twitter users.

Mercedes asks Twitter users to choose outcome of TV ads

Mercedes-Benz is handing over the storyline for its latest series of ads to Twitter users, for a spot due to air at the weekend during 'The X Factor' on ITV.

Smart 'skateboarder short' by Weapon7

Weapon7 has created an ad for Smart featuring a pair of pro skateboarders performing stunts on the "first-ever two-man skateboard", designed to promote the two seats within the car.

Auto Trader 'the one' by Glue Isobar

Auto Trader has launched an integrated campaign created by Glue Isobar.

Toyota 'real deal' by Saatchi & Saatchi

Toyota is launching a multimillion-pound ad campaign for its GT86 sports model.

Mercedes-Benz 'City Golf app' by Weapon7

Weapon7 has created a golf-themed app that supports the car marque's support for The Open Championship.

Audi 'Audi City' by Razorfish

Audi has opened the first of its digital showrooms in London's Piccadilly Circus.

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