Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.
09 Dec 2011
| by John Reynolds
New technology is offering an array of opportunities for marketing at sports events.
MFI is returning as an online-only home furnishings brand, three years after closing down in the depths of the recession.
25 Nov 2011
| by Staff
Nick Jones, head of digital at Downing Street, has been confirmed as a keynote speaker for the next Revolution Forum, the leading free event for brand marketers.
With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.
02 Nov 2011
The festive spot in the "that's helpful, that's Halfords" campaign is designed to encourage parents to go to the retailer to buy bikes for their children for Christmas.
Kirsty Gallacher is backing a new campaign for appliance maker Beko, which includes a tie-in with the Football League to promote healthy lifestyles for children.
11 Oct 2011
| by Matthew Chapman
Sony UK is consolidating its social media efforts by appointing Cake, as it moves to emulate brands with more social media presence, including Coca-Cola, Nike and Adidas.
09 Sep 2011
| by Staff
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.