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Social video explodes as brands 'become friends' with consumers

Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.

Technology creates a whole new ball game for sports marketing

New technology is offering an array of opportunities for marketing at sports events.

MFI revived as online-only brand

MFI is returning as an online-only home furnishings brand, three years after closing down in the depths of the recession.

Downing Street's head of digital signs up to Revolution Forum

Nick Jones, head of digital at Downing Street, has been confirmed as a keynote speaker for the next Revolution Forum, the leading free event for brand marketers.

What niche social networks can do for your brand

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.

Halfords 'Christmas bikes' by DLKW Lowe

The festive spot in the "that's helpful, that's Halfords" campaign is designed to encourage parents to go to the retailer to buy bikes for their children for Christmas.

Gallacher to front Beko tie-up with Football League

Kirsty Gallacher is backing a new campaign for appliance maker Beko, which includes a tie-in with the Football League to promote healthy lifestyles for children.

Sony UK hires Cake to add focus to social media offering

Sony UK is consolidating its social media efforts by appointing Cake, as it moves to emulate brands with more social media presence, including Coca-Cola, Nike and Adidas.

Hall of Fame shortlists finalised and deadline extended

Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.

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