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P&G Marc Pritchard: The full WACL speech

22 Mar 2012 | by Rachel Barnes

As an industry, we have the opportunity to make everyday connections with people that others can only dream of. We have the opportunity to create the kind of ideas that transform how people feel about brands and companies; that inspire passionate followers and even create movements.

Huggies launches biggest ad campaign in four years

21 Mar 2012 | by Sara Kimberley

Kimberly-Clark-owned nappy brand, Huggies, is launching its biggest advertising campaign in more than four years.

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to an IAB survey.

Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

14 Mar 2012

Facebook has called on brands to reorganise their marketing around social media.

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

06 Mar 2012 | by Adam Woods

Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates who gets what out of these deals and highlights the winners and losers from direct relationships with Facebook.

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 Mar 2012

Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads.

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?

Helen Edwards: Agencies and accusations of plagiarism

15 Feb 2012 | by Helen Edwards

Advertising agencies in the habit of 'curating' ideas rather than creating them run the risk of doing themselves out of a job

Cookie consent: how to stay on the right side of the law

09 Feb 2012 | by Rachel Barnes

As the May deadline for cookie compliance approaches, Rachel Barnes asks, what must marketers do?

Tablets for kids help Leapfrog rule toy fair

01 Feb 2012 | by Ben Hall

Video report: Best-selling tablets don't always come from Apple - toy brand Leapfrog's LeapPad collected a Toy of the Year award last week and was the best-selling toy in the last quarter of 2011.

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