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eBay hunts shop to give Motors site mass appeal

eBay is to refresh the UK PR strategy behind eBay Motors, its automotive sales arm, and is locked in agency talks over a fresh promotional assault to encourage greater consumer awareness of the site.

M&S deal helps Amazon to soar as car makers fall

Amazon surged into the top five of this week's Reputation Monitor on the back of news of a deal with Marks Spencer to sell its clothing online.

APCO slams drug companies 'poor' website comms

UK pharma companies' websites have been slammed as 'weak' in a research document produced by APCO UK's online division.

MEDIA: Websites launch for healthcare PROs

Two websites launch this week to provide healthcare PROs with access to information and research data. Condom manufacturer Durex has launched an online sexual health resource, while Health Media Group has relaunched health-news.co.uk, which provides education and information services, in...

STOP PRESS: C&W healthcare improves online media info

Cohn & Wolfe's healthcare arm has launched an online media resource to improve its media information distribution service. The password-protected service, at cohnwolfehealthcare.co.uk, can distribute material to journalists individually or to more than 60 healthcare media groups.

INTERNATIONAL: Cohn & Wolfe wins Allegra US and e-business remits

NEW YORK: Cohn & Wolfe has been named US agency of record for the blockbuster drug Allegra, made by Aventis Pharmaceuticals, just in time for the hayfever season. The agency has also won Aventis's e-business account. The incumbent US agency for Allegra, Porter-Novelli, will keep the...

CAMPAIGNS: Weekly Web Watch - Science site is Wellcome net facility

Organisation: Glaxo Wellcome and the Association of British Science Writers

MEDIA: MEDIA BRIEFS - New Scientist prepares for US web push

New Scientist has named Jeremy Webb as its new editor. He replaces Alun Anderson, who has been promoted to editor-in-chief and charged with overseeing the title s expansion into the US and on-line. The launch of a US edition and a US web site is due in March next year.

Powerhouse chosen to handle handbag.com launch

Boots The Chemists and Hollinger Digital have handed a pounds 100,000 fee consumer and trade PR account to Powerhouse to promote new women-focused internet web site, handbag.com.

INTERNATIONAL: Public responds to Monsanto PR campaign

LONDON: More than 2,700 people have telephoned the public information hotline set up by life sciences company Monsanto since it launched a PR campaign on genetically modified food on 6 June, Anne Foster, Monsanto s director of public and government affairs, UK, told the International Public Relations...


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